Effective market research identifies demand, potential competitors and/or collaborators, product and system features of those engaged in "best practice" and most important, entry and positioning points for your service or product. While traditional market research was geared mainly towards private sector consumer goods, government agencies alongside non-profits world-wide have realized the value of market research analysis for any service or program they are intending to implement in the community.

Pole to Pole Consulting tends to focus primarily on market research reporting for organizations or entities providing educational, financial, health-care, or general social services to their target communities. While we also work with private sector product markets as well, we feel the same form of rigorous study the private sector uses to analyze their respective markets should also be applied to social service programs as well.

The competition to gain leverage to markets where a social service need has been identified is stiff and growing. Our research and reporting will provide you a comprehensive document with which to guide the application and positioning of your product or service within your intended market.

Some of our more current and recent projects include:

Indian Rupee: Historical Fluctuations (April 2008)

Business consulting report for an international trading company entering the Indian commodities market.

Brazil: Microfinance At A Glance (September 2007)

Market analysis of the Brazilian microfinance sector. The report centered on field-work conducted in Rio de Janeiro, Sao Paulo, Recife, and Pernambuco.

Market Research Consultant – Chilean Ministry of Education (June 2006)

Identified growth areas and market development measures to expand the Ministry's English Open's Doors program presence in Australia, Canada, England, Ireland, United States, and New Zealand.